Experience
Favourite Campaigns
A couple of exciting campaigns I’ve led.
Xbox x GAME – The Next Big Gaming Influencer
Creating a gaming frenzy with a search for the next big gaming influencer. Several rounds including a video by each entrant, narrowing it down, and Twitch streaming finals. With some fab gaming influencers to help us pick the winner.
Christmas Tinner
We re-launched the GAME gelatinous Christmas Tinner in a can. It secured worldwide coverage including Your Morning and The Colbert Show in the US.
Some brands I’ve worked with
Talks & Panel Appearances
- Brighton SEO – Talk: Why does your CEO hate SEO? (Sept 23)
- You Are The Media Conference – Talk: How to get diverse ideas into your marketing strategy (May 23)
- Brighton SEO – Talk: How to get diverse ideas into your marketing strategy (April 23)
- Digital Circus Live – Workshop: Go home content you’re drunk (April 2023)
- Business Boost – Talk: Creating content your audience understands (April 23)
- Mediatel The Future of Media – Speaker (Nov 20)
- Mediatel The Future of Brands Ecommerce – Panel (Nov 20)
- Reputation.com Transform ’20 Europe – Panel Member (Oct 20)
- The New World of New Biz Webinar (Sep 20)
- Word On the Street Podcast (Jul 20)
- Summit Media The Future Retail Break-fest Webinar – Discussion (Aug 20)
- Digital Meetup Reading Webinar: The ecommerce world post-Coronavirus – Panel Member (June 20)
- Digital Meetup Reading – Talk (2019)
- Shopify Meetup London – Panel Member (2018)
- Magento London – Talk (2018)
- Future Retail – Artificial intelligence – Talk & Panel (2018)
Reputation.com Transform ’20 Europe
Discussion on how getting found and chosen online is more challenging than ever for an organisation to control and optimise.
Building a New Community
Summit Media hosted a mini online festival to bring industry leaders together to share their insights, success stories and predictions to help brands navigate this turbulent time.
Published Articles
- Sustainable Traffic Sources: A Multichannel Approach (Red Hot Penny Guest Blog)
- Regular digital marketing guest blogs: Yell.com
- Next Generation Content (Digital Marketing Magazine)
- Fragile retail budgets: agencies please handle with care (The Drum)
- Customer service starts with technology (Modern Retail)
- Old problems, new solution (Modern Retail)
- Inspiring students through your website search (Education Technology)
- Tough choices for retail businesses (Digital Doughnut)
- Digital agencies: Using ‘as-a-service’ systems to win retail clients (Digital Doughnut)
- Interview: Retailers at risk from lack of digital tax plan (Retail Systems Mag)
I had the pleasure of working with Anna on branding for our company. She delivered a clear concise strategy and her skills in the explanation of the plan are second only to the amazing work and vision she provided. A very personable and driven person with excellent people skills and the ability to take advanced technical content then convey this message to the mass public.
Ric H.CEO